There is no doubt that the 2010 Chevy Camaro will make it to the showroom floor on time and sources say that it will give the value division of GM a powerful competitor to the current Dodge Challenger and Mustang. However, there is no doubt that most people will be likely to purchase the V6 model despite the fact that they will get more power from the V8.
Rising gas prices will make sure of that point, and GM’s execs know this. Mark LaNeve, GM’s vice president of sales and marketing, is quoted on Inside Line as saying, “Everyone thinks we’ll be positioning the Camaro as a burn-ass hot rod. But that’s only about 30 percent of the business. The other two-thirds will come from 27-mpg V6 sales, with a significant female share.”
This truth, in fact, mimics past Camaro and Mustang sales. Sure, a large portion of the past pony car segment was made up of the go-fast models, but the largest percentage of sales has always been of lesser performing and therefore less expensive models. A four-cylinder model is also being considered, though that option is not yet ready for prime time, according to LaNeve. Not surprisingly, he also suggests that it’s not just the Camaro that is likely to get smaller, more fuel efficient engine options. For our part, we’d gladly welcome GM’s fine turbocharged, direct-inject Ecotec engine as an option in more models.
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